NO NEED TO FLY
Client: Deutsche Bahn
Campaign: Sparpreis 2018
Every spring, Deutsche Bahn communicates its Sparpreis Offer especially to its young consumers who love to travel. We turned the pressures of social media to travel around the world (with a hefty price tag) into an affordable experience right in Germany. We showed ‘exotic’ locations around the world and found similar places around Germany for a more reasonable travel price. So, consumers don’t have to travel far to experience more.
AD: Sinya Horwedel, Axel Tagg, Henderik Frey
CW: Francesca Pinheiro, Sinya Horwedel
Awards: Cannes Lions (Silver x2, Bronze x2) / One Show (Gold x Merit) / Deutscher Digital Award (Gold x Silver) / ADC Global (Silver x Bronze) / New York Festival (First Prize, Second Prize x2, Third Prize x3) / D&AD (Shortlist) / ADC Germany (Gold x4, Silver x2, Bronze x3) / Econ Megaphon (Gold x3)